ABSTRACT
Visiting Friends and Relatives (VFR) travel is a significant component of travel across the globe. Whilst COVID-19 impacted all travel in all countries, its impact on VFR in certain cultures was particularly pronounced. Aside from reconnecting socially with friends and relatives, in some cultures, certain ceremonies and rituals were compromised, meaning a complex choice for residents between focusing on global health information (e.g., avoiding contact, especially with elderly who are at risk) and disobeying significant cultural rituals that signify respect and importance. Whilst most VFR travel research has focused on western countries, this research examined the impact of COVID-19 travel restrictions and health warnings on VFR travel in the country of Turkey. The significance of COVID-19 to VFR travel in Turkey is explained, and implications for the future are put forward.